Persuasive (De)signs
Information boards are placed at various locations in and around the hotel to draw attention to our sustainability measures and to explain what exactly is behind them. In some cases, reference is made directly to the detailed stories on the subject on our website.
But what does that have to do with sustainability other than providing information? We attach great importance to the fact that the information is not only valuable in terms of content, but also animate and motivate. For this we rely on knowledge from environmental psychology and business psychology*. So the way our signs and boards are created isn’t just design, it’s also a piece of science.
*) This could be due to the fact that Ben Förtsch sometimes also studied business psychology.
Implementation period: Continually
SDGs: 4,13